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Social Media has become as necessary a part of the lives of the masses, as meals or other necessities are. In fact, some estimates suggest that there are people on social media than the people living above the poverty line. While more and more people are signing up on different social media platforms with every passing day, the platforms have also become multi-dimensional ones.
The earliest use of yahoo messenger was to ensure fast, reliable and smooth communication. Similarly, Facebook had also started as a network to connect a bunch of university student. However, now these platforms provide latest updates from around the world, cover most of the global news, serve as wonderful forums for entertainment and also broadcast majority of the sporting events. While effective communication still remains at the epicentre of social media, various brands, organizations, groups and segments are using the forum for advertising their services, spreading their message, and establishing a substantial fanbase. Recently, Social Media influencers have also become a key feature of this diverse digital database.
One query that is common among all these brands using social media for marketing purposes, to Instagram models and common people posting their snaps on social media for reactions, is that how can they enhance the engagements on their posts by creating killer content?
After doing hours of research and observing the patterns of our own social media forums, 1st Place 4 Trophies is pleased to share the following set of habits, tips, tricks, arguments, and suggestions that can help you in taking the engagements of your killer social media content to the next level.
Knowing Thyself
First and foremost is the identification and realization of your own self. As Socrates had pointed out centuries ago, “Knowing thyself” is the key to success. However, the only difference with the world of social media is that you need to identify your aims, goals and purposes. Are you creating the content to influence the world as an influence? Or is it about promoting and advertising your brand and services? Do you want to make huge sums of money through your content? Or is it just a leisure activity that you are undertaking for the sake of fun and satisfaction?
Choose the right content type and Platform:
Well, once you have known thyself, you need to choose a suitable content type from the varying types of social media content. Will your posts be more descriptive? Or does your brand require visual appeal? Will animations serve your purposes? or will a tinge of entertainment do the job for you? Or will a mosaic of the above-mentioned kinds do the job for you? It is highly advisable that such calls are made after thorough consultations and research, since content type will govern the wavelengths of your posts. Using the right social media platform is equally important.
Identify your Target-audience
Next step involves a thorough research about the trends, preferences and prevailing currents. After knowing yourself, it is paramount to know your target audience since the whole purpose of creating killer content is to grab their attention. Various Analytics tools offered by Google, Facebook and Instagram can help you with that. If you manage to optimize your content in accordance with the preferences, inclinations, and requirements of your audience, you are just a one step away from hitting the bull’s eye. From thereon, its just about keeping up with the pace. Factors such as colour, race, cultural preferences, and societal progressions can prove vital in finding the right wavelength to make your brand resonate with your targeted audience.
Researching your Rivals to Stand-apart
Since the world of social media is already saturated, you will have to face stiff, and at times fierce competition. An acceptable technique could be of taking your rivals under the umbrella of your research. That will not just provide you with the much-needed insights, but will also help you in identifying ways to stand out among others. In order to be distinguished from the crown and shine among all, you need to be special. Try to make your content unique in some way or another. Offer some additional service, use weekly hashtags (#Wednesdaywisdom etc), post more regularly, or organize giveaways. At the end of the day, the whole point is to stand apart. Having a meeting or two in this regard can certainly help. Do whatever you have to but make sure that you are not lost among the crowd.
Portraying the Right Image
Engagements and Audiences are always about connectivity. If you cannot connect with your audience, your communication is at fault. In order to leave a more lasting impact, you need to portray a certain kind of image, the one that your audience would admire and adore. Your research will help you in identifying the right portrait and your texts, tone, word-choice, graphics, reactions, and attitude must reflect that. Inability to do so would mean that you have undone all the hard work yourself. So, the next time you plan your content, type a text, or add an image to your post, ask yourself for once at least that “what sort of a message would it convey?”.
Social Media Calendar
Having a calendar governing the timings of your posts can also help. You need to choose a frequency to follow and once you have done that just stick to it. A regularity in your posts will help you in earning the trust and establishing yourself as credible.
Reviews
Lastly, look for reviews from your audience. Post polls and questionnaires about your content on your pages to know what your audience thinks about your content and adapt accordingly.
That’s all from our Blog for today. Let us know about your feedback and feel free to reach out to us in the case of any queries.
We at 1st Place 4 Trophies wish all the very best for your Social Media plans. Feel free to reach out to us if you need any help, assistance, or suggestions.
In case you want to check our trophies collection, you may access all our glamorous trophies, medals and glass awards from the following links:
